Aug 26, 2009
Among washing machine and clothes dryer manufacturers, Samsung ranks
highest in customer satisfaction, while among kitchen appliance
manufacturers, Samsung ranks highest for refrigerators, Kenmore Elite
ranks highest in satisfaction with dishwashers and LG ranks highest for
ranges/cooktops/ovens, according to the J.D. Power and Associates,
Westlake Village, Calif., 2009 Laundry Appliances Study and the J.D.
Power and Associates 2009 Kitchen Appliances Study.
Laundry Appliances Study
The
Laundry Appliances Study measures customer satisfaction with clothes
washers and dryers based on performance in six factors: ease of use;
features (such as the number of settings available and appliance
capacity); operational performance (including energy efficiency, noise
level and how well the appliance functions); styling and feel;
warranty; and price.
Clothes Washers
Samsung
ranks highest in satisfying customers with clothes washers, achieving a
score of 834 on a 1,000-point scale, Samsung performs particularly well
in four of six factors: operational performance, ease of use, features,
and styling and feel. Following Samsung in the rankings are LG (818)
and Kenmore Elite (812).
Clothes Dryers
Samsung
ranks highest in customer satisfaction with clothes dryers for a second
consecutive year with a score of 842, and performs particularly well in
five of six factors: operational performance, ease of use, price,
styling and feel, and features. LG (826) and Kenmore Elite (823) follow
Samsung in the rankings. Kenmore Elite performs particularly well in
the features factor.
Kitchen Appliances Study
The
Kitchen Appliances Study measures customer satisfaction in three
segments of kitchen appliances: dishwashers, refrigerators, and
cooktops/ranges/ovens. Customer satisfaction is measured based on
performance in six factors: operational performance (including how well
the appliance functions, noise level and energy efficiency);
operational features (such as the number of settings available and
appliance capacity); ease of use; styling and feel; price; and
warranty.
Refrigerators
For a fifth
consecutive year, Samsung ranks highest in satisfying customers with
refrigerators. Samsung (822) performs particularly well in three of six
factors: operational performance; operational features; and styling and
feel. Whirlpool Gold follows Samsung in the rankings with a score of
815 and performs particularly well in the ease of use and price
factors. LG (807) ranks third and performs particularly well in the
warranty factor.
Dishwashers
Kenmore Elite
ranks highest in customer satisfaction with dishwashers with a score of
810. Kenmore Elite ranks highest in two of six factors: ease of use and
features. Bosch (802) and LG (799) follow Kenmore Elite in the
rankings. Bosch performs particularly well in the operational
performance factor, while LG performs particularly well in the warranty
factor.
Cooktops/Ranges/Ovens
Among
manufacturers of cooktops, ranges, and ovens, LG ranks highest with a
score of 806, and performs particularly well in three of six factors:
operational performance, styling and feel, and warranty. Following LG
in the rankings are Frigidaire (801) and Kenmore Elite (800).
Frigidaire ranks highest in the ease of use and price factors, while
Kenmore Elite ranks highest in the features factor.
Other Industry Findings
In
all appliance segments included in the two studies, the importance of
price in the appliance purchase decision and as a driver of customer
satisfaction has increased notably from 2008.
"Consumers are
scrutinizing the value of new appliance purchases much more carefully
than in recent years," says Dale Haines, senior director of the real
estate and construction industries practice at J.D. Power and
Associates. "Fortunately for consumers, most major appliance brands
produce highly reliable products, so good values can be found at a wide
range of price points."
The 2009 Laundry Appliances Study is
based on responses from more than 4,000 consumers who purchased clothes
washers and more than 3,800 consumers who purchased clothes dryers from
a retail store, their new-home builder, or received one through other
means (such as a gift) during the past 24 months. The study was fielded
between March and April 2009.
The 2009 Kitchen Appliances
Study is based on responses from 3,387 consumers who purchased
dishwashers, 4,067 consumers who purchased cooktops/ranges/ovens and
4,247 consumers who purchased refrigerators through a retail store or
their new-home builder, or received one through other means (such as a
gift) during the previous 24 months. The study was fielded between
March and April 2009.
For more information, visit JDPower.com.
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